SUPERB QUALITY MEETS GREAT AFFORDABILITY

The Rotogravure printing process is in many ways the Cadillac of printing. The process uses steel cylinders which are plated with copper and then computer engraved using a laser.  The result is both very precise and durable.

The rotogravure precision ensures that the  final results will be of superb quality with outstanding photographic reproduction. And the durability gives the ability to print very large quantities with excellent consistency.

Because the rotogravure press can apply more ink to the printed surface than any other printing process, it allows for very dense and strong colour reproduction.

UNIQUE CHARACTERISTICS THAT CANNOT BE DUPLICATED

Rotogravure printing has unique characteristics that cannot be duplicated by other printing processes and it is used in specialty applications such as printing currency, stocks and bonds. Millions of magazines each week are printed using the gravure process because advertisers know it will promote their products in the best  fashion.

Before computer engraving, rotogravure had very expensive setup costs and was only cost effective on huge productions runs, for example magazines like National Geographic.

Today, along with these marked technological changes, the global marketplace and Trademark Packaging’s strategic alliances have made affordable  rotogravure reproduction accessible to companies with unit sales in the thousands rather than millions.